The Turkey Mobile Game market is likely to experience an upsurge in demand over the forecast period. The increasing number of smartphone users owing to the rising penetration of the internet, along with the growing investment by the leading mobile organizations in the gaming industry, are the major factors that are surging the market growth. The mobile game statistics represent that on Android systems, each game developed in Turkey is downloaded an average of 800,000 times, and mobile games that are published on google play and developed in Turkey are downloaded by around 759,470 people. Furthermore, the increase in inclination of people towards games for entertainment & education due to the strict lockdown caused by the COVID-19 pandemic and rise in the spending of the players on online games purchases in the country are further attracting a new consumer base towards the market. On average, a gamer in Turkey has about four games installed on his or her phone, and the popular type includes strategy, puzzle, action, and adventure.
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There has been an increasing focus on introducing technological advancement in mobile games. For instance, the introduction of advanced technologies such as augmented reality or virtual reality in mobile games such as Pokémon Go attracted new games into the mobile game market. This technology enabled the game developers to develop more high-end gaming quality by letting the players to experience a fictional world virtually. This factor has created numerous growth opportunities for the developers, hence bringing more gaming audiences into the market. The government of Turkey is focusing on supporting the gaming companies present in the country to compete with foreign companies through advertising support, employments aids, and other initiatives. The relevant ministries have offered tax exemptions and grants amounting to USD 50 million to the start-ups in the last ten years. Turkey’s Industry and Technology Minister also announced that the government would support the Turkish companies for their growth by providing incentives and setting up tech parks.
According to the mobile game market analysis, the top players in the Turkey market are increasingly investing in the gaming industry to enhance their position in the market. In 2019, Zula invested TRY 10 million in digital gaming and esports, and Riot Games introduced six new games and other projects in the country. In addition to this, the game developers in Turkey attracted around USD 2.4 billion in investments over the last five years from the likes of Netmarble Corp., Tencent Holdings, and Zynga Inc. companies. All these factors are further contributing to the growth of the market over the next few years.
On the basis of Game Type, puzzle segment is expected to lead the Turkey Mobile Game market during the forecast period. The increasing number of puzzle game downloads and the rising in-app purchases in this category is supplementing market growth. Furthermore, the increasing number of investments by various companies in this type of game is further attracting new end-users towards this segment. For example, Bigger Games raised USD 6 million to develop mobile games and the company is focusing on creating & distributing casual puzzle games.
- In 2020, Zynga Inc. acquired Rollic, a mobile games developer & publisher having a portfolio of hyper-casual games. The company acquired 80% of Rollic for USD 180 million that includes working capital adjustments. Through this acquisition, the company entered the hyper-casual market and increased the audience of Zynga while increasing its advertising business.
- In 2020, Riot Games entered a partnership with Barracks, a Chilean technology company for the publisher’s esports competitions across the world. It offers player statistics for use at the time of esports broadcasts, with the focus of deepening the engagement of the audience. This technology will be first seen in Valorant’s First Strike global competition, and it will be used in countries like Turkey, United States, North Africa, and Europe.
- In 2017, IGG, a mobile gaming company, announced the opening of an office in Turkey. The company planned to manage all its games, including Lords Mobile from Istanbul central office in Turkey, and it will employ a total of 100 people.
The Turkey Mobile Game market is segmented into application, age group, game type, platform, and type. Based on the application, the market has been segmented into Entertainment, Education, Electronic Sports. Based on the age group, the market has been segmented into children, teenagers, and adults. Based on the game type, the market has been segmented into Puzzle, Action/Adventure, Arcade, Simulation, Strategy, Sports, and Others. Based on the Platform, the market has been segmented into Android, iOS, and Others. Based on the Type, the market has been segmented into offline and online.