Growth Opportunities in the Greece organic food market look promising in the next six years. Increased awareness regarding the importance of food quality and growing health and environmental concerns among the people are the key factors boosting the Greece organic food market revenues towards XX million by 2027. This will create a high demand for products such as organic fruits and vegetables, organic dairy products, among others. Moreover, growing awareness about the health benefits offered by organic food products and the rising disposable income of consumers will bolster the Greece organic food market.
Consumers are concerned about the harmful effects of pesticide residues in food, and its impact on health will further drive the market growth in the coming years. Furthermore, the rising trend of standardization for organic food products coupled with the increasing organic food product varieties such as fruits and vegetables, dairy products, processed food, meat & poultry, among others. High sales of organic products through online channels is driven by the widespread outbreak of the COVID-19 pandemic which encourages consumers to opt for organic food products and purchase through online channels to maintain social distance. Increasing consumption of organic food products among individuals to maintain overall health and to improve immune system, thus upsurge the growth of the Greece organic food market.
Greece’s government introduced the Rural Development Programme to increase agricultural production in order to support farmers so that they can organize and market their products in a better way. The total organic agricultural area is 492,627 hectares approx in Greece.
Organic Fruits & Vegetables type dominated the market in 2019 due to the high adoption rate of organic food products across Greece along with the rising trend for organic food products among the young population. In addition to this, consumers are inclined to natural and organic grown products free from any pesticides. Organic fruits and vegetables are grown by natural fertilizers without using synthetic or chemical fertilizers in the whole production process of these products. All these factors will support the growth of the organic fruits and vegetables segment.
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Supermarkets/Hypermarkets Distribution Channel accounted to hold the highest market share in 2019 and expected to dominate during the forecast period. The factor attributed to the growth of this segment includes a rise in the sale of organic food through this channel and easy availability of various types of organic products at a reasonable price. Moreover, the high presence of supermarkets/hypermarkets such as Viologiko Chorio, Thanopoulos, Four Seasons in Greece. Major players invest in advanced technology such as contactless card payments and new payment technology infrastructure to encourage consumers to purchase organic food products through supermarkets/hypermarkets channel.
Key Market Developments:
- In 2019, Bioagros, a company dealing in the development of products that incorporate the characteristics of a healthy and balanced diet, launched a new line of yogurt deserts BABY YO for children. This yogurt is a healthy combination without added sugar and without gluten.
- In 2018, MINERVA expanded its product portfolio by making production investments to make itself an ultra-modern industry comprising diversified-range activities in the food sector. The aim of the company through this production line is to surge its production capacity of vinegar products and develop or create advanced new products.
Major key players in Greece Organic Food market include Bioagros, BIO-HEALTH, MINERVA, Arla Foods, General Mills, Inc., HiPP, Vion Food Group, Döhler, Mani Organic Greek Specialties, and Olyra. among others.
The Greece Organic Food market has been segmented on the basis of type and distribution channel. Based on type, the market is segmented into organic meat & poultry, organic dairy, organic fruits & vegetables, organic spices & pulses, organic processed food, organic cereal & food grains, and other food types. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, Online, specialized stores, and other distribution channels.