Videon on Demand Market is accounted for USD 38,415 Million in 2019, growing at a robust CAGR of 16.8% during forecast period.

Introduction of the Global Video on Demand Market Report

Video on demand is a type of interactive TV technology that permits the subscribers to download the programs to watch the programming in real-time or later on. It is a type of a dynamic feature that is provided by the Internet Protocol TV and offers the users to choose from a list of available videos as per their choice. In this, the video data is transmitted through a real-time streaming protocol and is offered as a unicast transmission. The services are provided to the users over the internet to their portable computers, advanced digital media devices, home computers, and high-end cellular telephone sets.

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The key drivers propelling the growth of global video on demand market includes the inclination of users from television to online streaming as it offers the users to view the content as per their ease and growth in the mobile computing devices. In addition to this, the growing penetration of enhanced speed internet connectivity in the developing nations along with the high adoption of smartphones and tablets are some other factors fuelling the growth of global video on demand market during the forecast period. The video on demand offers remarkable benefits such as improved scalability, the ability to permit the time-shifting view, and to reach the viewers on multiple devices while offering an enhanced experience. Moreover, the development of subscription video on demand model formed by the merger between the film studios and local producers across several regions followed by the various technological advancements in the video on demand market such as the implementation of artificial intelligence and analytics for recognizing the choice and reaction of the viewers will create new growth opportunities in the market. The factors that are hindering the growth of global video on demand market include the high cost associated with the creation of video on demand content, the requirement of high bandwidth, and the absence of offline availability features.

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Based on the component, the Solutions segment is expected to grow at a higher CAGR during the forecast period owing to the increasing adoption of internet protocol television among the viewers owing to its ability to enable the subscription to the videos along with the feature to watch TV while surfing the internet and other reliable and secure features.

Based on the monetization model, the Subscription-Based segment is anticipated to increase at a higher compound annual growth rate over the forecast period owing to the high utilization of this monetization model as it enables the setup of several options to the users related to the pricing of their content. The availability of various video content for entertainment such as drama series, movies, among others, also leads to an increase in the preference of such monetization model among the users.

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Based on the region, Asia-Pacific is anticipated to grow at a higher CAGR during the forecast period owing to the increasing demand for the video on demand as a result of the presence of varied users comprising of different content and consumption patterns. Moreover, the increasing penetration of the internet and the growing adoption of smartphones and tablets are some other major factors driving the market growth in this region.

Various notable players operating in the market include Google LLC, Netflix, Apple, Amazon, Youtube, Hulu, Cisco, HBO, Indieflix, and Vudu, among others.

 Key Market Developments: 

• • In 2020, Amazon launched a new page and branding for the release of movies for at-home streaming in the US. This page is referred to as in-theatre rentals.
  • In 2019, Apple launched Apple TV+, which is an all-original video subscription service and is also considered as a place for the most imaginative storytellers. This is launched across 100 countries and regions and provides an inspiring and powerful lineup of the original movies, documentaries, and shows.

The global video on demand market has been segmented on the basis of component, monetization model, industry vertical, and region. Based on the component, the market is segmented into services and solutions. The solutions segment is further categorized into over-the-top services, pay-tv, and internet protocol television. The pay-tv market is further segmented into cable tv and direct to home. Based on the monetization model, the market is segmented into subscription-based, transaction-based, advertising-based, and others. Based on the industry vertical, the market is segmented into travel & hospitality, media, entertainment & gaming, education, and others.

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Key questions answered in this research report:

• • At what pace is the global video on demand (VoD) market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the global video on demand (VoD) market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global video on demand (VoD) market?
  • Which component generated the maximum revenues in 2019 and identify the most promising component during the forecast period?
  • What are the various industry verticals of the video on demand (VoD) market, and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues (2019)	USD 38,415 Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Component, By Monetization Model, By Industry Vertical, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Google LLC, Netflix, Apple, Amazon, Youtube, Hulu, Cisco, HBO, Indieflix, and Vudu, among others; a total of 10 companies covered
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Video on Demand (VoD) Market by Component

• • Services
  • Solutions
    • Over-The-Top Services
    • Pay-TV
      • Cable TV
      • Direct to Home
    • Internet Protocol Television

Global Video on Demand (VoD) Market by Monetization Model

• • Subscription-Based
  • Transaction-Based
  • Advertising-Based
  • Others

Global Video on Demand (VoD) Market by Industry Vertical

• • Travel & Hospitality
  • Media, Entertainment & Gaming
  • Education
  • Others

Global Video on Demand (VoD) Market by Region

• • North America Video on Demand (VoD) Market (Option 1: As a part of the free 25% customization)
    • North America Market by Component
    • North America Market by Monetization Model
    • North America Market by Industry Vertical
    • US Market All-Up
    • Canada Market All-Up
  • Europe Video on Demand (VoD) Market (Option 2: As a part of the free 25% Customization)
    • Europe Market by Component
    • Europe Market by Monetization Model
    • Europe Market by Industry Vertical
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Video on Demand (VoD) Market (Option 3: As a part of the free 25% Customization)
    • Asia-Pacific Market by Component
    • Asia-Pacific Market by Monetization Model
    • Asia-Pacific Market by Industry Vertical
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Video on Demand (VoD) Market (Option 4: As a part of the free 25% Customization)
    • RoW Market by Component
    • RoW Market by Monetization Model
    • RoW Market by Industry Vertical
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Global Video on Demand (VoD) Leading Market Players (Option 5: As a part of the free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Google LLC
  • Netflix0
  • Apple
  • Amazon
  • Youtube
  • Hulu
  • Cisco
  • HBO
  • Indieflix
  • Vudu