Turkey Cloud Computing Market

Introduction of the Turkey Cloud Computing Market Report

Cloud computing is the delivery of computing services such as storage, databases, software, servers, and other solutions over the Internet. It offers various benefits such as eliminating the capital expenses of buying hardware and software and improve productivity. The Turkey cloud computing market basically covers industry verticals such as manufacturing, BFSI, government and public sector, and healthcare.

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Market Dynamic

Key Drivers and Emerging Trends

The two major factors that are surging the growth of the Turkey cloud computing market size include the increasing penetration of the Internet and the rising usage of smart devices in the country. As per the data released by the World Bank, there has been an increase in the percent of the population using the internet, amounting to 73.9 percent in 2019, which was 71.1 percent in 2018. According to the government of Turkey stated that in 2018, 82.5% of households in the country had internet access which was 78% in 2017. Moreover, the emergence of the 5G technology in the country is surging the growth of the market. The government has formed the “New Generation Mobile Communication Technology Turkey” (5GTR) Forum, which includes universities, manufacturers, operators, and NGOs. This forum will offer a platform for meeting 5G requirements in the Turkish market.

The leading companies are concerned regarding the initial implementation and maintenance costs of hosting data on-premises. Moreover, the staff expenses and challenges with the downtime are rising concerns for enterprises. Thus, these factors are encouraging companies to move towards digital transformation to improve customer experience. Furthermore, the cloud-based solutions provide the pay-as-you-go model, which allows companies to pay according to their usage of cloud services, thus decreasing the costs. The country is witnessing an increase in the number of SaaS start-ups for the past few years. Apriyon, Vispera, Picus Security, and Tarfin, are some of the leading SaaS start-ups in the country. Such factors are further driving the growth of the cloud computing market in Turkey.

Restraints in the Turkey Cloud Computing Market

On the other edge of the spectrum, the increasing number of cyber-attacks and critical digital loss are hindering the market growth.

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Organization Size – Segment Analysis

Based on the organization size, the large enterprises is predicted to witness significant growth during the forecast period. This is mainly due to the increasing demand for hybrid cloud, especially among the large enterprises in retail, logistics, transportation, government, and other sectors. Data security and recovery are the major challenges faced by large enterprises. They can secure their data using different types of cloud-based solutions.

Industry Verticals – Segment Analysis

On the basis of the industrial vertical, the Banking, Financial Services, and Insurance (BFSI) is projected to dominate the market during the forecast period. The growing adoption of cloud services for the storage and management of customer data is one of the major factors that is boosting the growth of the market. Various benefits such as secure storage, interoperability, and 24*7 uptime, are helping the BFSI industry to emphasize on the customer-centric business model.

Service Model – Segment Analysis

Based on the service model, the Software as a Service (SaaS) is projected to witness a faster CAGR during the forecast period. This is mainly due to the increasing demand for SaaS among SMEs. Furthermore, the growing awareness related to the benefits offered by this service model, such as eliminate large-up front licensing fees and huge capital costs, are further encouraging the end-users to opt for this segment.

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 Key Developments:

• • In 2018, Alibaba.com announced to expand into its Turkey alongside E-Glober, the only autohrised agent and business partner of the Alibaba.com in Turkey. Through this expansion, the company aims to provide a compelling offering to meet the digitalization and international expansion needs of local companies.

Segments covered in the Report:

The Turkey Cloud Computing market has been segmented on the basis of service model, deployment model, organization size, and workload. Based on service model, the market is segmented into Infrastructure as a Service, Platform as a Service, and Software as a Service. Based on deployment model, the market is segmented into public cloud, private cloud, and hybrid cloud. Based on organization size, the market is segmented into Small and Medium-Sized Enterprises and Large Enterprises. Based on Workload the market is segmented into Storage, Backup, and Disaster Recovery, Application Development and Testing, Database Management, Business Analytics, Integration and Orchestration, Enterprise Resource Management, and Collaboration and Content Management. Based on the Industry Verticals, the market has been segmented into Banking, Financial Services and Insurance, IT and Telecommunications, Government and Public Sector, Retail and Consumer Goods, Manufacturing, Energy and Utilities, Media and Entertainment, Healthcare and Life Sciences, and Others. 

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Key questions answered in this research report:

• • At what pace is Turkey cloud computing market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Turkey cloud computing market? What will be the impact of drivers and restraints in the future?
  • Which organization size generated maximum revenues in 2019 and identify the most promising organization size during the forecast period?
  • What are the various industry vertical areas of Turkey cloud computing market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Turkey Cloud Computing Market by Service Model

• • Infrastructure as a Service
  • Platform as a Service
  • Software as a Service

 Turkey Cloud Computing Market by Deployment Model

• • Public Cloud
  • Private Cloud
  • Hybrid Cloud

 Turkey Cloud Computing Market by Organization Size

• • Small and Medium-Sized Enterprises
  • Large Enterprises

 Turkey Cloud Computing Market by Workload

• • Storage, Backup, and Disaster Recovery
  • Application Development and Testing
  • Database Management
  • Business Analytics
  • Integration and Orchestration
  • Enterprise Resource Management
  • Collaboration and Content Management

 Turkey Cloud Computing Market by Industry Verticals

• • Banking, Financial Services and Insurance
  • IT and Telecommunications
  • Government and Public Sector
  • Retail and Consumer Goods
  • Manufacturing
  • Energy and Utilities
  • Media and Entertainment
  • Healthcare and Life Sciences
  • Others