Sports drink Market is projected to grow from USD 24,324 million in 2019 to USD 33,697 million in 2027 at a CAGR of 7.3% in the forecast period.

Introduction of the Sports Drink Market Research Report

Sports drinks are a part of functional beverages that are manufactured for the athletes to keep them hydrated before and after doing exercise. The two main electrolytes which are present in the sports drink are sodium & potassium. These drinks offer the right balance of carbohydrate, electrolytes, and fluid to sufficiently fuel the supply of fluids for hydration. The sodium present in the drink boosts the intake of fluid by driving the thirst mechanism and increases fluid retention & absorption. The potassium helps in maintaining the electrolyte balance and supports muscle contraction during exercise.

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The global sports drink market is mainly driven by various factors that include the increasing demand for sports drinks among the athletes and the people involved in the powerful physical activities. In addition to this, rising disposable income, rapid urbanization, and growing awareness related to the health issues among the individuals are leading to an increasing inclination towards physical activities. Various manufacturers are mainly focusing on bringing innovations and launching new products, such as organic drinks and a diversified range of flavors to enhance the customer’s experience.

The sports drink offers remarkable benefits, such as the ability to help fuel the longer-duration exercises, easily digestible, reduce the chances of dehydration, and balances the electrolyte in the body. The factors that are restraining the growth of the global sports drink market include the sugar and the calorie content present in such drink and the presence of cheaper substitutes in the market. The COVID-19 pandemic will negatively impact the sports drink market growth mainly because of the cancellation or suspension of numerous professional sports championships and events.

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Based on the type, the Isotonic segment is expected to increase at a higher CAGR during the forecast period owing to the accelerated adoption of isotonic sports drink among the athletes, especially by the long-distance & middle-distance runners. Moreover, the several advantages provided by the isotonic drinks, such as it helps in preventing exercise-related injuries, reduce the urine output, and encourage fluid retention, thus preventing dehydration.

Based on the distribution channel, the online segment is anticipated to grow at a higher CAGR over the forecast period owing to the rising penetration of the internet & smartphones across several countries leading to the increasing adoption of e-shopping among the population. In addition to this, the availability of a diversified range of products and its feature of providing customers the flexibility to choose are some other key factors driving the growth of the market in this segment.

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Based on the region, the North America region is expected to grow at a higher compound annual growth rate during the forecast period owing to the rising adoption of sports drinks as a result of an increase in the awareness of health among the population and rising trends towards the physical activities. Furthermore, the high presence of the major key players, such as Powerade, is also a major factor propelling the growth of the sports drink market in this region.

Various notable players operating in the market include The Coca-Cola Company, PepsiCo, AJE, BA Sports Nutrition, LLC, MyDrink Beverages, Britvic PLC., Nestle, The Kraft Heinz Company, Abbott, and GlaxoSmithKline plc., among others.

Key Developments:

• • In 2020, The Coca-Cola Company’s Powerade, a sports drink, expanded its product portfolio by launching two zero-sugar drinks named as Powerade Power Water and Powerade Ultra.
  • In 2020, PepsiCo entered into an exclusive alliance with Vital Pharmaceuticals, Inc., which is the manufacturer of Bang Energy drinks. In this alliance, the company will distribute the Bang Energy portfolio in the United States. This alliance plays a major role in the company’s overall energy-beverage strategy and planned to hasten the distribution of Bang Energy significantly.

The global sports drink market has been segmented on the basis of type, brand, packaging type, distribution channel, and region. Based on the type, the market is segmented into hypotonic, isotonic, and hypertonic. Based on the brand, the market is segmented into Powerade, Gatorade, and others. Based on the packaging type, the market is segmented into PET/plastic, metal, and glass. Based on the distribution channel, the market is segmented into the online channel, supermarket/hypermarket, and others.

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Key questions answered in this research report:

• • At what pace is the global sports drink market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the global sports drink market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global sports drink market?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the distribution channels of sports drink market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues (2019)	USD 24,324 Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Type, By Brand, By Packaging Type, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	The Coca-Cola Company, PepsiCo, AJE, BA Sports Nutrition, LLC, MyDrink Beverages, Britvic PLC., Nestle, The Kraft Heinz Company, Abbott, and GlaxoSmithKline plc., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

 

Market Segmentation

Global Sports Drink Market by Type

• • Hypotonic
  • Isotonic
  • Hypertonic

Global Sports Drink Market by Brand

• • Powerade
  • Gatorade
  • Others

Global Sports Drink Market by Packaging Type

• • PET/Plastic
  • Metal
  • Glass

Global Sports Drink Market by Distribution Channel

• • Online Channel
  • Supermarket/Hypermarket
  • Others

Global Sports Drink Market by Region

• • North America Sports Drink Market (Option 1: As a part of the free 25% customization)

• • • North America Sports Drink Market by Type
    • North America Sports Drink Market by Brand
    • North America Sports Drink Market by Packaging Type
    • North America Sports Drink Market by Distribution Channel
    • US Sports Drink Market All-Up
    • Canada Sports Drink Market All-Up

• • Europe Sports Drink Market (Option 2: As a part of the free 25% Customization)

• • • Europe Sports Drink Market by Type
    • Europe Sports Drink Market by Brand
    • Europe Sports Drink Market by Packaging Type
    • Europe Sports Drink Market by Distribution Channel
    • UK Sports Drink Market All-Up
    • Germany Sports Drink Market All-Up
    • France Sports Drink Market All-Up
    • Spain Sports Drink Market All-Up
    • Rest of Europe Sports Drink Market All-Up

• • Asia-Pacific Sports Drink Market (Option 3: As a part of the free 25% Customization)

• • • Asia-Pacific Sports Drink Market by Type
    • Asia-Pacific Sports Drink Market by Brand
    • Asia-Pacific Sports Drink Market by Packaging Type
    • Asia-Pacific Sports Drink Market by Distribution Channel
    • China Sports Drink Market All-Up
    • India Sports Drink Market All-Up
    • Japan Sports Drink Market All-Up
    • Rest of APAC Sports Drink Market All-Up
  • RoW Sports Drink Market (Option 4: As a part of the free 25% Customization)
    • RoW Sports Drink Market by Type
    • RoW Sports Drink Market by Brand
    • RoW Sports Drink Market by Packaging Type
    • RoW Sports Drink Market by Distribution Channel
    • Brazil Sports Drink Market All-Up
    • South Sports Drink Market All-Up
    • Saudi Arabia Sports Drink Market All-Up
    • UAE Sports Drink Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Sports Drink Market All-Up

Major Players Operating the Sports Drink (Option 5: As a part of the free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • The Coca-Cola Company
  • PepsiCo
  • AJE
  • BA Sports Nutrition, LLC
  • MyDrink Beverages
  • Britvic PLC.
  • Nestle
  • The Kraft Heinz Company
  • Abbott
  • GlaxoSmithKline plc.