Podcast Market was valued at USD 7,839 million in 2019 and is expected to register a CAGR of 31.6% during the forecast period.

Introduction of the Podcast Market Report

A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. The easy accessibility of podcasts during transit times and multitasking such as walking drives the growth of the podcast market.

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Market Dynamic

Key Drivers and Emerging Trends

The rising penetration rate of internet rate across the globe, specifically in the Asia Pacific countries, has led to an increase in the podcast adoption. As podcasts are audio format and require less internet speed, it is majorly adopted by the population worldwide for various applications like education purpose, interviews, storytelling, sportscast, talk and music show, etc. The use of podcasts has generally raised with time as it offers great alternatives for delivering lessons or research content for extending the support. In addition, in 2019, International Podcast Association launched a podcast community to accelerate the success and growth of the organizations offering podcasts. IPA’s hidden mission is to increase the lifespan of all the podcasts and podcast-based products, which is one of the emerging podcast market trends that has surged the growth of the podcast market share.

In addition, according to a report published by the New York City legal body, New York, is known as the epicenter of this industry, recorded 42.0 million weekly listeners in 2017. Since podcasts are adapted to follow modern consumption patterns, it is expected to grow exponentially over the forecast period due to the high demand for readily available entertainment content.

Restraint in the Podcast Market

As per the podcast market forecast, the slow internet speed coupled with the low storage space issue are the major factors that are expected to hamper the growth of the market.

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Type – Segment Analysis

Based on the type, interview is expected to dominate the global podcast market over the forecast period. This podcast format is referred to as a facilitator wherein the host is consistent, and new guests are invited in each episode. The dominancy interview format is attributed to the originality and rawness of the podcasts where each guest or invitees in every episode brings with him fresh thoughts, experiences, content, and learnings which turn out to be engaging as well as inspiring for the listeners.

Genre – Segment Analysis

Based on the genre, news and politics is expected to dominate the global podcast market over the forecast period. News and politics have paved the way for hosts and producers to come with new styles for delivering to the audience with exclusive content on current affairs. The genre is famous across all the formats, be it a conversation, solo news announcements, or a panel discussion over any ongoing subject.

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Regional – Segment Analysis:

Based on the region, North America region is expected to dominate the global podcast market over the forecast period. This is due to the early adoption of the new technologies in the region coupled with the strong presence of the market key players in the region such as AMAZON.COM, INC., Apple Inc., IHeartMedia Inc., Megaphone LLC, and Pandora Media, LLC, etc. which has propelled the growth in the region.

Top Market Players

Various notable players operating in the market include AMAZON.COM, INC., Apple Inc., IHeartMedia Inc., Megaphone LLC, Pandora Media, LLC, Entercom Communications Corp., SOUNDCLOUD LIMITED, Spotify AB, Stitcher, and TuneIn, Inc., among others. 

Key Developments:

• • In 2020, Apple Inc., officially launched the original podcast lower interview series “The Zane”, which has helped the company in the expansion of the product portfolio.

Segments covered in the Report:

The global podcast market has been segmented based on type, genre, and regions. Based on type, the market is segmented into interview, panels, solo, repurposed content and conversational. Based on genre, the market is segmented into news and politics, society and culture, comedy, sports, and others. 

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Key questions answered in this research report:

• • At what pace is global podcast market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in podcast market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global podcast market?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various genre areas of global podcast market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues (2019)	USD 7,839 million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Type, By Genre, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	AMAZON.COM, INC., Apple Inc., IHeartMedia Inc., Megaphone LLC, Pandora Media, LLC, Entercom Communications Corp., SOUNDCLOUD LIMITED, Spotify AB, Stitcher, TuneIn, Inc., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Podcast Market by Type

• • Interview
  • Panels
  • Solo
  • Repurposed Content
  • Conversational

Global Podcast Market by Genre

• • News and Politics
  • Society and Culture
  • Comedy
  • Sports
  • Others

Global Podcast Market by Region

• • North America Podcast Market (Option 1: As a part of the free 25% customization)
    • North America Podcast Market by Type
    • North America Podcast Market by Genre
    • US Podcast Market All-Up
    • Canada Podcast Market All-Up
  • Europe Podcast Market (Option 2: As a part of the free 25% customization)
    • Europe Podcast Market by Type
    • Europe Podcast Market by Genre
    • UK Podcast Market All-Up
    • Germany Podcast Market All-Up
    • France Podcast Market All-Up
    • Spain Podcast Market All-Up
    • Rest of Europe Podcast Market All-Up
  • Asia-Pacific Podcast Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Podcast Market by Type
    • Asia-Pacific Podcast Market by Genre
    • China Podcast Market All-Up
    • India Podcast Market All-Up
    • Japan Podcast Market All-Up
    • Rest of APAC Podcast Market All-Up
  • RoW Podcast Market (Option 4: As a part of the free 25% customization)
    • RoW Podcast Market by Type
    • RoW Podcast Market by Genre
    • Brazil Podcast Market All-Up
    • South Africa Podcast Market All-Up
    • Saudi Arabia Podcast Market All-Up
    • UAE Podcast Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Podcast Market All-Up

Major Players Operating in the Podcast Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • COM, INC.
  • Apple Inc.
  • IHeartMedia Inc.
  • Megaphone LLC
  • Pandora Media, LLC
  • Entercom Communications Corp.
  • SOUNDCLOUD LIMITED
  • Spotify AB
  • Stitcher
  • TuneIn, Inc.