Deteriorating air quality across various cities in India as a result of rising air pollution and increasing awareness for the bad air quality among the consumers are some of the major factors propelling the growth of air purifiers in the market. Rising government concerns and initiatives for reducing the air pollution mostly in metro cities like Delhi, Gurgaon, and Bangalore is driving the growth of air purifier market in India. The manufacturers of air purifiers are constantly focussing to develop air purifiers at lower cost as a result of which a downward trend in the average selling price can be seen, thus making these purifiers more viable for middle- class population. This factor, along with the increasing investments and efforts by several brands in advertising to increase the penetration of purifiers in the country are key reasons bolstering the growth of air purifiers in the country during the forecast period.
An upsurge in the sales of air purifiers due to the increasing disposable income and rising population across the country are further fuelling the market growth. Increasing number of vehicles and rapid industrialization is also creating a demand for air purifiers. In addition to this, the growing concerns among the consumers regarding the health problems owing to rising incidences of cardiovascular and respiratory diseases such as asthma, lung cancer and COPD (Chronic Obstructive Pulmonary Disease) caused by poor air flow and long-term breathing problems is paving the way for the growth of the air purifier market in India.
According to Global Burden of Disease Study, COPD is considered as second cause for most of the deaths in India acquiring about 39.4% share in the country in 2017. In 2017, India had 1.24 million deaths because of air pollution which is about 12.5% of the total deaths including 0.48 million from household pollution and 0.67 million from ambient particulate matter pollution and 51.4 % among these deaths were younger than 70 years. It was also estimated that if India had less air pollution than the minimum needed for causing health loss, then the average life expectancy in 2017 had been more by 1.7 years.
National Clean Air Program (NCPA) is launched by the Ministry for Environment, Forest & Climate Change, for reducing and preventing the air pollution. The aim of this plan aligns with existing policies and programs, which includes Smart Cities Mission, National Action Plan on Climate Change and initiatives for electric vehicles. National Air Quality Index is launched which is a part of government’s mission in order to introduce cleanliness and for continuous monitoring of air. This index is installed in several cities for extracting data on real-time basis about the quality of air.
High Efficiency Particulate Air technology is expected to grow at the highest rate during the forecast period as it is considered to be a top certified filter and is suitable for different type of respiratory issues. This technology has the ability to trap particles up to a very small size, does not allow them to release in the air, and is also considered as the highest level of purification process.
Fumes & Smoke Collector type accounted for the largest market share in 2019 and is expected to dominate the market in the upcoming years due to the increasing number of vehicles and rising industrialization. These collectors help in removing smoke, gases and dry and wet vapours from the air.
Wi-Fi Connectivity is expected to grow at the highest compound annual growth rate owing to the rising adoption of advanced technologies and increasing penetration of internet. The wi-fi air purifiers provide real time alerts and are energy efficient, remote controlled, and has great potential, thus driving the growth of such air purifiers in the market.
Online Distribution Channel is expected to dominate the market during the forecast period as it offers an extensive selection of products, along with different price points and has a wide range of delivery network. Increasing urbanization is leading to consumers inclination towards the ease in buying products and exclusive offers present on the online platforms. All these factors are also driving the growth of the market.
Less than 300 sq. ft Coverage Area accounted for the largest market share in 2019 and is expected to grow at the highest compound annual growth rate due to the regular size of the residential homes and relatively smaller corporate areas.
Commercial application accounted for the largest share in the market in 2019 owing to high adoption of air purifiers in offices, institutions, industries, and other areas. High investments by the commercial sector for implementing air purifiers and expanding industrialization, along with high price of air purifiers developed for large coverage area also leading to an increase in share of commercial sector in the market.
Key Market Developments:
- In 2019, Sharp Corporation launched a KC-G40M air purifier along with humidifier. This air purifier was specially developed for the market in India. The main objective behind launching this product was to increase the presence of company and provide numerous air purifiers and expand the range by improving the comfortability and convenience offered by these products.
- In 2019, Sharp Corporation introduced an air purifier to be used in cars with the modal number FP-JC2M-B to grow its existence in India, along with increasing its range of air purifier in the region. This car purifier is implemented with dual technology of HEPA and Carbon filters and has the ability to be implemented in every car and SUV.
- In 2019, Xiaomi launched Mi Air Purifier 3 that is a smart device to control the air pollution which can be connected to the Mi Home App. This purifier comprises of three-layer filtration and a true HEPA filter.
Major key players in India Air Purifier market includes, Sharp Corporation, Kent RO Systems Ltd., Honeywell International Inc., Xiaomi Corporation, Blueair, Panasonic Corporation, Philips India Ltd., Eureka Forbes, Daikin Airconditioning India Pvt. Ltd. and Samsung Electronics among others.
The India air purifier market has been segmented based on technology, type, connectivity, distribution channel, coverage area and application. Based on the technology, the India air purifier market has been segmented into High Efficiency Particulate Air (HEPA), Ion & Ozone, Activated Carbon, Baghouse Filter, Cartridge Filter and Others. Based on type, the market is segmented into Fumes & Smoke Collector, Dust Collector, Vehicle Exhaust and Others. Based on connectivity, the market is segmented into Manual, Bluetooth and Wi-Fi. Based on distribution channel, the market has been segmented into Offline and Online. Based on coverage area, the market is segmented into Less than 300 sq. ft, 300-500 sq. ft and More than 500 sq. ft. Based on Application, the market is segmented into Commercial, Residential and Automotive.