Global Mobile Engagement Market by User Type (Small and Medium Enterprises, Large Scale Enterprises), Vertical (Financial Services, Media & Entertainment, Retail, Travel & Hospitality, Telecom & IT and Others), By Solution (SMS and MMS, Push Notifications, In-App Messaging, E-Mails, App/ Web Content, Other Solutions) and by Geography – Opportunities & Forecast 2016-2021
The global mobile engagement market has seen a significant increase in the recent years. The rise in the penetration of smart phones coupled with increased usage of mobile applications are the key factors fuelling the growth of mobile engagement market. In addition, the increased demand for mobile engagement applications from various industries especially Healthcare and Travel and Hospitality is expected to bolster the growth of the mobile engagement market during the forecast period.
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On the basis of solution, Push Notifications segment is expected to grow at the highest CAGR during the forecast period. This growth is attributed to increased usage of this solution for the industries as it is cost-effective, increases engagement with consumers and improve user retention rates. On the other hand, the small and medium enterprises user type segment is projected to grow at the fastest rate during the forecast period owing to the increased demand by small medium enterprises worldwide. Also, the increasing number of companies are coming up with new solutions which are capable of catering the demand specifically of small medium enterprises.
Asia-Pacific is projected to grow at the highest rate during the forecast period in the global mobile engagement market. The increased penetration of smartphones coupled with the expansion of mobile telecom and IT infrastructure are the key factors fuelling the growth of mobile engagement market in the region. China, India and Japan are the key countries in the region which holds a significant market share in the Asia-Pacific mobile engagement market.
This research report on mobile engagement market provides in-depth analysis of the global mobile engagement market based on user type, vertical, solution and major geographies for the period from 2016 to 2021. The report highlights the major market drivers pushing the growth and challenges faced by market participants. The research report provides market size and forecast for mobile engagement market. The report also analyses the competitive landscape and the major player and their market share in 2016. The competitive landscape section of the report also captures and highlights the recent development in the market.
The report also profiles the major companies active in this field, including Oracle , Salesforce , IBM , Adobe , Vibes , Selligent , Urban Airship , Localytics, Appboy , Tapjoy
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Key questions this research would answer:
1- Is the mobile engagement market growing? How long will it continue to grow and at what rate?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? What are the regional hotspots for growth in the mobile engagement market?
4- What are the various industry verticals and how they are poised to grow?
The global mobile engagement market is segmented on the basis of user-type, vertical, solution and geography:
Global Mobile Engagement Market by User-Type
• Small and Medium Enterprises
• Large Scale Enterprises
Global Mobile Engagement Market by Vertical
• Financial Services
• Media & Entertainment
• Travel & Hospitality
• Telecom & IT
Global Mobile Engagement Market by Solution
• SMS and MMS
• Push Notifications
• In-App Messaging
• App/ Web Content
• Other Solutions
Global Mobile Engagement Market by Region
• North America
Global Mobile Engagement Market Competitive Landscape
• Major Players and their Market Share Analysis
• New product launches
• Mergers and acquisitions
• Collaborations, partnerships, agreements and joint venture
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